Commercialised Declaration of Love Day

So you're either an abstainer or a partaker, but do we really need to be told when, where and how to declare our love for someone?  On February the 14th, we all rush around like crazed animals trying to searching for that overpriced token gesture that tells our other halves we care when actually, we could do this at any other time of the year for free (or considerably cheaper).  And whilst all the couples are panick buying bunches of roses, chocolates and V-day card, those without someone to share Valentine's day have it rubbed in their face every which way.  You can't escape, it's everywhere - even on the GOOGLE logo <sigh>!